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What You Need to Know About Hispanic Consumers
By Rieva Lesonsky The Hispanic population in the U.S. is the nation’s largest minority group, and it’s still growing. Some 16 percent of Americans ages 6 and up were Hispanic in 2012, an increase from...
View ArticleWeb.com Small Business Tip of the Day: It’s the Experience That Counts
If customers don’t buy, don’t jump to the conclusion that your prices are too high. Your products may be awesome, but if your store service experience leaves the customer with a bad vibe, you may...
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When It Comes to Social Media, Mom Just Can’t Get Enough
By Maria Valdez Haubrich If you’re marketing to moms, you need to know where Mom is spending her time—and increasingly, that’s on social media, according to BabyCenter’s 2013 Social Mom Report,...
View ArticleWeb.com Small Business Tip of the Day: Support Your Local Small Business
Where do you shop when you’re not running your small business? According to the American Express OPEN Small Business Monitor, it’s most likely another small business. Seventy percent of entrepreneurs...
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Secrets to Conducting a Successful Job Interview
By Rieva Lesonsky If you’re like most small business owners, you hate interviewing potential employees almost as much as employees dread interviewing! Most entrepreneurs get stressed out about...
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